FAIR/ETHICAL TRADE: responsibility towards human rights, reasonable work hours,
no child labour, the right to unionize, a fair living wage, higher environmental and
social standards. No direct environmental influences that impact on people in the
workplace in the form of vapours, gases, dust particles, noise, temperature, etc.       

LOCAL: Designed and constructed in your local community.

CUSTOM/TAILOR MADE: Also called demi-couture or made-to-order. This is a way
of encouraging quality and “slow fashion” over mass-produced disposable fashion.                        
Craft / Artisan:  products that have been crafted using artisan skills such as embroidery,
which preserve the perpetuation of ancestral traditions.

ORGANIC/NATURAL TEXTILES AND MATERIALS: Woven/fabric from natural sources like bamboo,
SeaCell® (seaweed) Ingeo™ (corn), milk fiber , hemp, nettle, wool, peace silk, soy silk, wood,
rubber, cork ,cupro and other exotic sustaining plants. Natural fibers that have been grown
without any pesticides and other toxic materials, preserving the health of humans and the
environment. The process of organic growth can be certified by various organizations.

RECYCLED/REBORN: Created with reclaimed, recycled or repurposed materials.  Anything that
has been made from already existing materials, fabrics, metals or fibers. These are often
reclaimed from previously made clothing and accessories and reworked into new ones.
Fibers can also be re-purposed from pre-existing fabric, re-spun and reused for new garments.        

VINTAGE/SECOND HAND: Vintage is a generic term for new or second hand garments created in the period from the 1920’s to 1980's. However, the term is often used more generally for second-hand clothes or up-cycled clothes. Articles of clothing that has been given a new life through some sort of customization).

VEGAN/ ANIMAL FREE/ CRUELTY FREE: Involving no animal testing or unjust labour practices. Products that have been made without the use of leather or animal tissue products e.g. fur,  milk fibers, silk...  Low impact/Natural/Vegetable dying :  Dyes made from a class of colorants extracted from vegetative matter and animal residues: berries, seeds, vegetables,  leaves, plants...

ECO PRINTING: Use of environmentally responsible printing process

FABRIC WASTE REDUCTION: In the production cycle, less fabric wastage as possible in cutting and sewing process.

GREEN MARKETING: Offsets, Packaging, labeling, promotion, business cards...

SOCIALLY RESPONSIBLE: Promoting an awareness of environmental and/or social issues.  Participating in eco program like 1% for the planet.

RESOURCE EFFICIENCY:Generate the greatest possible benefit using the smallest possible quantity of natural resources. Water-efficient closed loop, no substances that enter the waste water path via a wet process.

ECO - CERTIFICATION: Is your brand granted with an Eco Certification